Nomad Live Ops Lures

Give your tackle box an upgrade with Nomad Live Ops Soft Plastics—cutting-edge soft baits from Nomad Design that are changing the game. Built for anglers and fishos of all types and levels who want control, customisation, and confidence, these Nomad lures are packed with advanced tech to help you land more fish.

At the core of every Live Ops lure is the Total Control Bait System, giving you the ability to fully tailor your lure's sink style and presentation. Thanks to the Adjusta-Ball Tungsten System, you can switch between centre-balanced, tail-weighted, or headfirst sinking action—plus choose from three rigging styles to match your target species and conditions.

The innovation doesn’t stop there. The Reactor-UV system blends natural bait colours with UV and glow elements to trigger more strikes, while the Mirage-X Foil System adds a lifelike shimmer and sonar-friendly flash that grabs attention in deep or murky waters.

Built tough with Titan-RX, these soft plastics are made from an ultra-stretch, super-durable TPE formula so you can keep casting and catching without swapping lures. And for an irresistible bite trigger, each lure is infused with Tracer Scent—a powerful blend of oil, salt, and real scent that mimics natural prey.

Match your Nomad Live Ops Soft Plastics with our top-rated fishing rods, fishing line, or explore other Nomad fishing lures that complement your setup. Need the right gear to stay protected and sun safe while on the water? Kit up with our range of fishing clothing. And for deep-dropping action, check out the innovative Squidtrex lures, also from Nomad Design. Happy fishing!

ADJUSTA-BALL TUNGSTEN SYSTEM

Our unique, patent-pending design allows for customizable, lifelike presentations by enabling you to create balanced, tail-weighted, or headfirst sinking actions, all with ultimate sonar visibility.

REACTOR-UV

Ignite the bite with Reactor-UV, an extreme, field-tested color system combining natural and UV-enhanced colors that fish find irresistible.

TITAN-RX

Engineered with an ultra-stretch Titan-RX TPE formula for maximum durability, this lure is designed to withstand vicious strikes, allowing you to catch more fish.

MIRAGE-X FOIL SYSTEM

The Mirage-X Foil System uses a hyper-realistic internal foil to create an irresistible flash that attracts predatory fish while being designed for easy detection on your fish finder.

TRACER SCENT

Our unique Tracer Scent is a powerful attractant specially formulated with potent oils, salts, and scents to trigger aggressive feeding and get you more bites.