Cooler Bags

Soft coolers made for days on the move

Soft coolers earn their keep because they’re easy. Easy to carry, easy to stash, easy to grab when plans are loose and the day’s still taking shape. They’re made for short missions, long lunches, and everything in between, when a full hard esky is overkill, but warm drinks aren’t an option.

At BCF, soft coolers are about getting out the door quicker and staying out longer, without dragging extra gear along for the ride. If you’re planning longer trips or need extra storage, check out our fridge freezers or iceboxes and hard coolers for those heavy duty options.

Where soft coolers really come into their own

These are the trips where soft coolers get the most airtime, not because they’re fancy, but because they just work.

• Day trips where you want food and drinks sorted without filling the boot
• Beach days, picnics, and park sessions when space is tight
• Fishing trips and boat runs where gear needs to stay light and portable
• Workdays and school days using an insulated lunch bag that actually holds the cold
• Spectator days, road trips, and long afternoons outdoors

They’re the kind of gear you end up grabbing on the way out without a second thought.

For extras like dividers, ice packs, or organisation tips, check out our Fridge and Cooler Accessories.

Choosing the right soft cooler for your adventure

Not every soft cooler suits every trip. The right one depends on how far you’re carrying it, how long you’re out, and what you’re packing.

Soft cooler and esky bags

Classic cooler and esky bags are ideal for day use. They’re easy to load, easy to share, and perfect for keeping lunch, drinks, and ice bricks cold while you get on with the day. Pair them with travel coolers and warmers for longer car trips.

Cooler backpacks for hands-free carry

When you’ve got a bit of walking to do, a cooler backpack or soft cooler backpack makes life easier. Weight stays balanced, hands stay free, and you’re not juggling gear across the car park or down the track.

Lunch-sized coolers for everyday use

Smaller options double as lunchboxes or insulated lunch bags. Handy for work, school, and quick trips where food still needs to stay fresh until it’s time to eat.

What matters in a good soft cooler

A soft cooler does not need bells and whistles; it just needs to hold up when it counts.

Insulation you can rely on

Good insulation helps lock in the cold, especially when you pre-chill your food and drinks and pack ice bricks properly. It’s the difference between cold drinks at lunch and disappointment by mid-arvo.

Tough builds for real use

Soft coolers get thrown in cars, dragged across sand, and rinsed out at the end of the day. Durable materials, solid seams, and easy-clean linings make a big difference over time.

Carry comfort that doesn’t get annoying

Padded straps, solid grab handles, and well-balanced designs matter more the longer you’re carrying the bag. Comfort is what keeps a soft cooler in regular rotation.

Why soft coolers stick around in the kit

Soft coolers don’t shout for attention, but they get used a lot. They’re quick to pack, easy to store, and useful across more trips than most people expect. Once you’ve got one that suits how you get outdoors, it becomes part of the setup.

Not flashy. Just reliable.

Soft cooler bags at BCF

BCF stocks a wide range of soft coolers, cooler bags, lunch bags, and cooler backpacks built for Aussie conditions and real world use. From quick beach trips to everyday lunches, there’s a soft cooler that fits how you roll.

Shop online or drop into one of our 165+ BCF stores and chat with the team. You’ll also get the usual BCF perks:

· Club pricing on selected gear

· Club BCF Rewards every time you shop. Check out our latest Club deals.

· Price Match so you don’t pay more than you should

· Click & Collect with gear ready in as little as 1 hour

Frequently Asked Questions