Founded by an international team of keen anglers, Savage Gear is designed for and by fishermen with a keen desire to take down the largest predatory fish in the water. The end result is a range of uniquely designed swimbait, crankbait and soft plastic lure actions designed to assist the angler to get solid, savage strikes. These lures are among the most reliable and lifelike jointed baits on the market, designed to move naturally while swimming, but also on the pause. To create their products, the Savage Gear team goes through a high-tech development process involving 3D prototyping and rigorous physical testing. At BCF, you’ll find an awesome selection of Savage Gear products at your fingertips, including Savage Gear’s specialist lures, but also a range of reels, rods and line.