If you are either a beginner or a pro fisherman and you are looking for a good quality soft plastic lure, you can't go past the Berkley Gulp! range Berkley pride themselves on delivering you a high quality, fish tested, angler approved lure. Everyone wants to catch more fish and Berkley lures are here to help by creating the best products they can utilizing science and technology. Their range of soft plastics range from simple soft baits all the way up to scientifically engineered baits that encourage fish to strike and hang on longer. Gulp! is a water based material that has 400 times more scent dispersion than ordinary plastic bait. The extreme scent and dispersion greatly expands the strike zone allowing you to catch more fish!